Set up SAML SSO to let your clients access your Hubflo portal using their company credentials instead of managing separate passwords.
Confirm you have:
Admin access to your Identity Provider (Okta, Microsoft Entra ID, Auth0, Google Workspace, etc.)
Owner permissions in your Hubflo organization
An active Unlimited plan
Navigate to Settings > Authentication & SSO
Select Add SAML 2.0 connection
Save these two values, you'll enter them in your IdP:
SP Entity ID / Audience
Assertion Consumer Service (ACS) URL
Log in to your Identity Provider
Create a new SAML 2.0 application
Give it a recognizable name like "Hubflo Client Portal"
If your IdP supports metadata import, upload the file now, or enter the Hubflo values from Step 1:
Paste the ACS URL into your IdP's ACS URL field
Paste the Entity ID into the Audience/Entity ID field
Configure these settings in your IdP to ensure Hubflo receives the correct user information:
Response Signing:
Sign both the response and assertion
Name ID Configuration:
Format: EmailAddress
Value: Map to your user's email field
Required Attributes:
Your IdP must send these three attributes with exact naming:
Attribute Name | Maps To | Example |
| User's email address |
|
| User's first name |
|
| User's last name |
|
Important: Attribute names are case-sensitive and must match exactly as shown.
Copy these values from your IdP:
SSO URL (sometimes called "Sign-on URL" or "SAML 2.0 Endpoint")
Public certificate
Return to Hubflo and enter:
Connection name: What your clients will see on the login button (e.g., "Continue with Acme SSO")
SAML 2.0 endpoint: Paste the SSO URL
Public certificate: Paste the public certificate
Save your configuration
Open your client portal in a private/incognito browser window
Look for the SSO button with your connection name
Click it and sign in using your IdP credentials
Verify you can access the portal successfully
Once SSO is working:
Share the portal URL with your clients
Let them know they can use the SSO login option
Consider disabling password-based login if you want to enforce SSO-only access
Need help? Contact [email protected] with your IdP name and any error messages you're seeing.